Meet Some Of Our Friends
At Wayfinder, we count ourselves incredibly fortunate to work alongside a group of truly brilliant people. Individuals and organisations who not only excel at what they do, but who also share our mission, values, and heart for purpose-led work.
These are the friends we turn to, collaborate with, and wholeheartedly recommend. Whether they are creatives, strategists, tech specialists or fellow advisors, each brings something special to the table – and more importantly, they are the kind of people you will genuinely enjoy working with too.
We are proud to shine a light on them here.
If you are looking for trusted collaborators to support your journey, start by meeting the Friends of Wayfinder.
True leaders don’t create followers, they create more leaders
Tom Peters
Introducing Matt Hocking
Fractional Creative Director | Regenerative Brand & Culture Steward | 30+ Years Shaping Purpose-led Futures
I live in the intersection of creativity, meaning, citizen impact and futures.
Chief Evolution Officer and founder of LEAP, a design and impact agency on a mission to ignite the creative change our planet needs. I'm a planet-centred creative pathfinder, combining design leadership with systems thinking and regenerative strategy.
Also: co-founder of Goodfest CIC, B Corp Ambassador, Uncomfortable Conversations instigator, nature’s board member, and Boardroom2030 advocate.
I work fractionally as a Creative Director, strategic advisor, NED, and when needed a moral compass. I help purpose-led brands, movements, and brave businesses shape futures that serve both planet, people and all life.
Matt lives in Cornwall. UK
Introducing IAN RUMMELS
Strategic Advisor | People-Centred Business Mentor | 30+ Years Shaping the Future of Work & Wellbeing
Ian’s work sits at the intersection of practical business growth, people-first leadership and meaningful impact.
Founder of PES and now advisor, mentor and connector to those shaping the future of work, wellbeing and employee benefits. I bring decades of hands-on experience in scaling service businesses, building tech platforms, and navigating the highs and lows of investment and acquisition.
I work fractionally with leaders as a strategic advisor, NED, or sounding board, sharing hard-won lessons to help people-centred businesses grow with clarity, care and commercial confidence.
Also: neurodiversity advocate, mentor to mission-driven founders, and champion of inclusive workplace cultures.
Ian lives in Bristol. UK
Introducing Zaheer merali
Coach | Conscious Leadership Advisor | 30+ Years Guiding Growth, Purpose & Human-Centred Innovation
Over the past 30 years, I’ve worked as a strategic advisor, startup founder, and investor. Alongside that, I’ve navigated the complexities of marriage, parenting, divorce and personal reinvention.
A decade ago, I began a deep journey into consciousness, happiness, and spiritual growth, seeking a more authentic way to live and lead.
Today, I coach people through transformation, helping them find purpose in their pain. I also write, speak, and build tools like Vimi, Keylu and HaloAI that support peace of mind.
My work is driven by love, curiosity and the belief that our darkest moments can become our greatest teachers.
Zaheer lives in Toronto. Canada
Copyright © 2025 Wayfinder Advisory Ltd - All Rights Reserved.