Dhilon Solanki, Founder of Story Locker
As a solo founder, I was struggling to find product–market fit and felt stuck on the best way forward. Working with Ian has been a game-changer. He’s brought deep sector knowledge, fresh energy and the kind of experience that feels like having another founder by my side. Together we’ve defined a clear new route forward for Story Locker and I finally feel confident in the direction we’re taking. Not only this, he gets it. He's been on the other side. He's a shoulder to lean on when you've had a tough day. A huge asset to any team.
Dhilon
Angie Taylor, Founder of Reshape Ministry
I had written a book but had no idea how to take it to market. Ian helped me create the Reshape brand, build a website and set up the company from the ground up. Nothing has ever been too inconvenient for him. Ian has been there to guide me every step of the way with patience and expertise. He’s also helped me shape the strategy and continues to walk alongside me as the vision grows. Beyond the practical support, Ian has become a trusted friend, sharing this journey with me and making it feel less daunting and much more joyful.
Angie
Elmarie Greenaway, Founder of Eden hive
When I first stepped into this journey as a brand-new founder, I had no experience, no business background, and honestly, no clue where to begin. What I did have was a vision that God placed on my heart. But very quickly, the weight of isolation and uncertainty started to sink in. I knew I wasn’t ready for seasoned business coaching just yet. I didn’t need strategy from afar, I needed someone to walk beside me. Someone to hold my hand through the early milestones, guide me where I needed to be more hands-on, and remind me that I wasn’t alone in this.
Wayfinder came as nothing short of divine help, an answered prayer. Ian isn’t just a consultant; he’s the kind of partner every new founder dreams of. He steps into your vision like a co-founder, but also shows up as a friend. He genuinely cares, not just about the success of your business, but about you as a person. And when challenges come, he brings calm, encouragement and unwavering positivity.
I can truly say Eden Hive might never have lifted off the ground without Wayfinder. In just 3–4 months, we’ve accomplished more than I thought possible, company registration, branding, website, infrastructure, even launching a podcast. Today, we’re not just a dream, we’re live, visible, and growing.
If you’re standing where I once stood, Wayfinder is the difference between spinning in doubt and moving forward in faith. With them, you don’t just get results, you get the drive, confidence and clarity to thrive. Choosing Wayfinder is choosing progress, and honestly, it’s a no-brainer.
Elmarie
Sam & Ruby, Founders of St Austell Handyman
Working with Ian has been transformative for us and for St Austell Handyman. Through our monthly deep dive sessions, he’s helped shape our go to market strategy and given us the kind of personal coaching that’s built both our confidence and our business. He’s also made some brilliant introductions along the way, the kind you can’t help but enjoy (it feels like he knows everyone).
What stands out most is that Ian genuinely cares, not just about the success of the company, but about us as people. Having him alongside us has made the journey feel supported, focused and full of possibility.
Sam & Ruby
Dorota & Jordan, Founders of Grace Harbour Accountancy
When we first started working with Ian, we knew exactly where we wanted to take the company, we just couldn’t figure out the best way to get there. Since then, Ian has become an integral part of the team, always there to guide us and help bring our ideas and vision to life. From leading us through our rebrand to building the Grace Harbour website, his insight and expertise have put us months ahead of where we would’ve been without him!
Dorota and Jordan
