FOUNDATION

If you are early in your journey and want to move forward with more confidence and less second-guessing, this is where we start.

The Foundation Package gives you consistent, weekly support so you are not carrying every decision alone. I work alongside you as part of your team, helping you make sense of what matters now, what can wait, and where early founders most often get stuck.

This is about building solid foundations and avoiding unnecessary mistakes.

Weekly 60-minute founder sessions
Focused time to work through your biggest questions, unblock challenges, and make clear decisions you feel confident standing behind.

Unlimited WhatsApp and email check-ins
For the moments when something feels off, urgent, or confusing and you don’t want it festering until the next call.

Pitch and narrative feedback
Founder-to-founder input on your pitch deck, business plan, and messaging so you sound clear, credible, and coherent.

S/EIS readiness review
I have successfully navigated S/EIS Advance Assurance and compliance three times as a founder. I will help ensure your narrative and materials meet HMRC’s Risk to Capital expectations before submission.

Fundraising guidance
Support in shaping your story and understanding what investors are really looking for, based on lived experience of raising capital across multiple rounds.

Early go-to-market support
Sanity-checking your first steps into the market so you focus effort where it will actually teach you something.

Relevant introductions, when appropriate
Where it genuinely helps, I can make thoughtful introductions to founders, operators, or early commercial contacts. These are made carefully and only when your stage and story are aligned.

Founder wellbeing check-ins
Regular space to check in on how you are coping, not just what you are building.

No two founder journeys are the same.

The North Star Package is a long-term advisory partnership for founders who want an experienced presence inside their team as they build something that really matters.

This is a fractional co-founder style relationship without giving away equity.

• Company structure and operational setup
• End-to-end fundraising strategy and round structuring
• Developing brand, positioning, and tone of voice
• Refining pitch decks and investor materials
• Preparing for and navigating investor conversations
• Go-to-market strategy and execution support
• Ongoing founder leadership and wellbeing support
• High-stakes sounding board during critical decisions

Senior-level introductions when timing is right
As trust builds, I can facilitate introductions to senior operators, investors, and leaders within some of the UK’s leading companies. These are made thoughtfully, with preparation and context, so they support long-term relationships and accelerate progress without shortcuts.

This is the full Wayfinder experience. Calm, experienced support inside your team, shaped by real founder journeys through growth, fundraising, and challenge.