The foundation Package
For founders at the beginning with a vision, a lot of questions, and no one in their corner yet.
You’re pre-revenue. Still figuring out what matters and what to do first. The decisions feel big because they are and there’s no one around who’s actually been through it to help you think straight.
That’s what Foundation is for.
I work alongside you every week as part of your team helping you move faster, avoid costly mistakes, and make decisions with clarity instead of second-guessing yourself.
What this includes
Weekly 60-minute founder sessions
Time to work through your biggest questions, unblock what’s holding you back, and make decisions you can stand behind.
Unlimited WhatsApp and email check-ins
For the moments between calls when something feels off, urgent, or unclear.
Pitch and narrative feedback
Founder-to-founder input so you sound clear, credible and coherent.
S/EIS readiness review
Support shaping your narrative to meet HMRC Risk to Capital expectations.
Fundraising guidance
Built from real experience raising across multiple rounds.
Early go-to-market support
Helping you focus on what will actually teach you something.
Introductions when the moment is right
Thoughtful, relevant connections not scattergun intros.
Founder wellbeing check-ins
Space to talk about how you’re doing, not just what you’re building.
The Momentum Package
Strategic Guidance for Growth
For founders with traction and decisions getting heavier by the week.
Something is working. You might have customers, early revenue, or investors starting to circle. But the complexity has grown and the pressure on you has grown with it.
You don’t need someone to tell you what to do.
You need someone who’s been here before thinking alongside you.
That’s what Momentum is for.
Everything in The Foundation Package, plus
Monthly 90-minute strategic planning sessions
Deep work to map the next 60 to 90 days and focus on what genuinely moves the needle.
Advanced fundraising strategy
Structuring your raise, refining your narrative, and managing conversations so you don’t learn in public.
S/EIS strategy and structure
Maximising SEIS, understanding share issuance, and avoiding the mistakes that cost founders later.
Light-touch governance setup
Clean foundations. Cap table clarity, founder alignment, and decision-making structure investors expect.
Go-to-market execution guidance
Moving from plans into action with focus and realism about what’s actually achievable.
Strategic introductions to accelerate traction
Thoughtful, relevant connections that reduce friction and speed up progress.
Founder wellbeing and accountability
Staying grounded and focused as pressure increases because the business only goes as far as you do.
The North Star Package?
For founders who need something no standard package can define.
Some journeys are too complex, too personal, or too important to fit a template. North Star is a long-term partnership shaped entirely around you not a menu of services, but someone inside your team.
This is a fractional co-founder relationship without giving away equity.
I work alongside you for the long haul thinking through the decisions that matter most, showing up when it counts, and helping you build something that lasts.
If you’ve read this far and something in you is saying this is what I’ve been looking for, we should talk.
What this can include
Company structure and operational setup
Getting the foundations right so you’re not rebuilding later.
End-to-end fundraising strategy
From structuring the round to navigating investor conversations.
Brand, positioning and tone of voice
Making sure the world understands what you’re building and why it matters.
Pitch deck and investor material refinement
Clear, credible, compelling. Built to open doors.
Go-to-market strategy and execution
Turning vision into traction with focus and momentum.
Founder leadership and wellbeing
Support for the human, not just the business.
High-stakes sounding board
Someone in your corner for the decisions that keep you up at night.
Senior-level introductions when the time is right
Thoughtful, prepared, high-context connections that move things forward.
This is the full Wayfinder experience. Calm, experienced support inside your team, shaped by real founder journeys through growth, fundraising, and challenge.
A shared principle across all packages
Introductions are never rushed, forced, or transactional.
They are made when your story is clear, your foundations are sound, and the connection genuinely serves your business.
The goal is not access for its own sake.
It is reducing friction, accelerating learning, and helping you move forward with confidence.
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