The Independent Support Layer for Your Portfolio

Protect Your Investment. Strengthen the Human Asset.

VCs and PE firms provide capital, strategic oversight, and world-class platform support. But there is a silence gap in every portfolio. It is the one risk internal teams cannot see, and the one struggle founders will never openly share.

Wayfinder closes that gap.We provide confidential, operator-led support so your founders stay resilient, rational, and commercially sharp through the pressures of scaling.

The Risk You Cannot Manage Is the One You Cannot See

You back brilliant founders. You accelerate their journey. Yet behind the metrics, the board packs, and the brave faces lies a consistent truth: Founders are struggling more than they are admitting.

72% report that entrepreneurship has impacted their mental health.
85% experience high stress, with over half burning out in the past year.
81% hide their challenges from investors, teams, and families.

They don't hide it because they want to. They do it because they believe they have to.The pressure to perform creates operational drag. Stress clouds judgment. Anxiety slows decision-making. Burnout erodes clarity.

By the time you see the problem in the quarterly numbers, the damage is already happening.

Why Founders Will Never Tell You Everything

Your internal platform teams are exceptional, but they are structurally limited. There is a line founders will not cross with the people who represent the next funding round or the Investment Committee.

Founders believe vulnerability risks confidence and credibility. So they mask the fear. They sanitize updates. They hide the moments where they feel like they are drowning.

Wayfinder creates a confidential third space. A firewall.

With You: Founders perform.
With Us: Founders process.

They return to you clearer, calmer, and more commercially grounded.

Why This Works: Operator-to-Operator Support

This is not therapy and it is not generic executive coaching. Founders do not need someone asking about their childhood. They need someone who understands the reality of building a company on a shrinking runway.

They need someone who has been there. Many founders we support are wired for speed, big thinking, and ambition. Some are neurodivergent, including founders with ADHD, which can bring enormous energy and creativity but also a tendency to overcommit, struggle with prioritisation, and burn out under sustained pressure.

Wayfinder helps founders turn momentum into clarity, focus on what truly moves the business forward, and set realistic, achievable goals that support long-term performance rather than short-term survival.

Someone who knows the feeling of waking up at 3 AM with payroll on their mind.
Someone who has sat in a board meeting holding stress behind a smile.
Someone who has crafted investor updates when the numbers were not quite there.

Built on Lived Experience. My own founder journey was filled with ambition and momentum, but it also included deep stress, anxiety, and burnout. I kept most of it hidden from my investors because admitting struggle felt like failure.

This lived experience is what makes your founders open up to Wayfinder. They drop the mask quickly. They stop "performing" and start solving. They talk honestly in minutes, not months.

That honesty is where commercial clarity happens.

Founders Perspective

Chris G. Early Stage Founder

Before working with Ian, I was running myself into the ground, which wasn’t obvious at first. Patent filings, investor prep, product development. I was trying to push everything forward at once, burning out, recovering, then doing it all again. As a solo founder with ADHD building deep tech infrastructure, that cycle was starting to damage both my mental health and my relationship at home.

There were genuine moments where I questioned whether I should walk away from the whole thing.

Ian helped me slow down and get strategic clarity. Instead of chasing every opportunity at once, we focused on what actually moves the needle. For me, that meant prioritising the core technology and letting other things wait. That shift took a huge amount of pressure off and led to better decisions.

The weekly calls give me space to think rather than just react. Knowing I can message him when things feel overwhelming has stopped more than one spiral before it started.

We have also worked on recognising early burnout signals, which matters given my history. That awareness has made a real difference at home too.

The business feels more stable, the direction is sharper, and I am in a much healthier place as a founder.

The Commercial Impact for Your Portfolio

Healthy founders build healthier companies. The return on investment isn't soft—it's structural.

The Data is Clear:Stress impairs judgment. Burnout leads to strategic mistakes. 61% of founders have considered stepping away from their company recently. That is not a people problem. That is a portfolio risk.

The Wayfinder Effect:

Velocity: Founders second-guess less and execute faster.
Communication: They communicate clearly with their teams and boards, rather than hiding problems.
Resilience: They handle setbacks with stability rather than panic.
Longevity: They stay in the game longer, protecting your key-person risk.

This is not "soft support." It is commercial protection. It directly improves the conditions under which performance and growth happen.

What the Founder Support Package Includes

Weekly Founder Sessions

Dedicated time to work through strategic decisions, team dynamics, investor communications, and the realities of scaling. Confidential, focused, and consistent.

Unlimited WhatsApp Access

Founders do not have crises on schedule. They get real-time support when the pressure peaks, or when a decision cannot wait until Monday morning.

Pitch and Narrative Refinement

Support in preparing for investor conversations—tightening the story, sharpening the numbers, and pressure-testing assumptions so they show up with total confidence.

High-Stakes Decision Support

Hiring. Firing. Pivots. Partnerships. Founders get a thinking partner who helps them weigh options objectively and move forward decisively.

Accountability for the Hard Things

Difficult conversations. Boundary setting. Strategic thinking. We ensure founders stay consistent even when the pressure is high.